Compared to the last decade, even 5 years back, the dominance of internet nowadays is immense. It is always important to make sure that your online presence is felt adequately. Especially when you are either in a service or a product sector where people search online for your brand and more details about you, it is important to have an online presence.
Using suitable keywords to optimize your website might take some time. However there are some other ways through which you can make sure that people who search for you do not move to your competitors because they couldn’t find anything during their search about you. To do these things you don’t need to depend on your agency and there is no need to get frightened by their exorbitant quotations. You can do it by yourself.
1- Create social media profiles and update them regularly. Facebook, Twitter, YouTube, Vimeo, and Flickr are some of the sites you can use. Link the accounts together online. Example: If you publish a video on YouTube, and if you connect your social media profiles together it automatically updates on Facebook and Twitter as well.
2- Always maintain the right balance when building content for the social media profiles. Also a consistent pattern should be maintained and your visitors, fans, guests etc should be able to link the content in any possible way. It may be by consistent usage of the brand logo, a theme music, theme colour, brand message, the core value of your brand etc.
3- YouTube is the best interactive social media platform in terms of video presence. Use Aimoto free online video creation tools to update your video channel.
4- Create a blog in wordpress for your brand. Generally wordpress blogs are search engine friendly. Start a blog with the name of your brand. Example: If your brand is “xx” create“xx.wordpress.com”. Update it regularly with relevant blog posts to your brand with keywords that people normally use to search for either your brand or such related brands. Within a week you will see your blog coming up in the search engine results for your brand related keywords.
5- Use Google map and add your location. This is very useful especially for targeted keywords. The map will derive your business details and shows your map / details in the first result page.
6- Find famous local directories and submit your business information with a detailed description. This helps to get your page listed in the search results within a few weeks, for your company name and other particular keyword searches.
7- Use review sites and request your customers to write reviews about your brand / service / company etc. For instance if your business is a hotel you can create your pages in Tripadvisor, Holidaycheck, Lonely Planet, virtualtouristetc and add your hotel in all OTA agencies. Your page will be up for brand keywords very swiftly. In addition positive reviews would definitely win you leads.
8- Try to get some free publicity through PR campaigns. Identify your local news partners and talk to them regarding this. Each week try to grab a free space in papers for your business publicity. If you can speak well you can get a space from the papers. The printed version will go online as well, which shows your post up for branded and related keywords.
9- Use tags when posting / updating you social media profiles. Use proper keywords as tags when updating your social media profile. These tags will be shown in wordpress, Google listing.
10.Create your venue in Foursquare, ask all your employees to check-in when they come to the office. Keep active by uploading photos and videos to the forsquare page. In a few days your foursquare page will be up in the search results.
11.Submit your facebook page to socialbaker and relevant sites. It automatically updates the status with new fans coming in. Make sure you build some fans to your fan page.
12.Create your business profile linkedin and update it with relevant information. Request your employees to update their linkedin profiles with their current designation and job role.
13.Rather than creating a php / html site create a wordpress platform site for your company. These sites are search engine friendly and the number of pages crawled will be high and your pages will come on top for branded keywords.
If you implement the above tips you will see a gradual increase in the online presence of your company and brand. In order to do these, you don’t need to go to web masters or specialized agencies.