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"Standing in the middle of the road is very dangerous; you get knocked down by traffic from both sides." - Margaret Thatcher
It may be the most difficult sell ever for marketers. As the world slides into recession and consumers cut their spending, the British Government wants brands to ensure that they don't compromise on long-term business sustainability (see interview with Lord Hunt, below). The message is that environmental and social responsibility is not a luxury, it’s a necessity. For more http://www.marketingweek.co.uk/item/64326
Ragulan Tharmakulasingam 
Hi Ragulan, I’ve recently completed MBA majoring in marketing from a UK university & returned home last month. I have nearly five years experience in non-profit sector but decided to change my career towards marketing or market research. I am looking for the job opportunities for the past one month & would like to have some advise from you.
As I don’t have a direct marketing experience previously, I find it difficult to get into marketing
I expect a valuable suggestion from you
Kind regards
Sanjeev from Trincomalee-Sri Lanka