How Epitom Trinergy as a Tech Start up has achieved the 2nd year target in style

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Starting a business is, both, a challenging and tempting idea but from what I have seen, most people start a business with just profits as their goal. Yes, this is one of the goals but business is a long road and a considerable amount of time, energy, patience and strength has to be dedicated in order to finally achieve the profits you want. Let me share my story, the Epitom Trinergy story.

I’m not a tech guy but I always had a passion for it and that’s what enabled me to start Epitom Trinergy two years ago. I completed my A/Ls and enrolled in the University of Colombo at the Faculty of Management and Finance. But my passion for technology kept tugging at me until I used the internet to learn everything I could about web development. Using my knowledge, I developed my first ever tech site www.youthlanka.com. The website isn’t available anymore and I couldn’t continue it because of my studies but it is what I could consider to be my first stepping stone with which my interest for technology only increased, finally leading me to start Epitom Trinergy.

I should say, the first year was hard and that’s expected. I knew it wasn’t going to be easy but I also trusted that so long as I kept persisting, success wouldn’t be too far away. So during my first year, I didn’t make much profit and people kept telling me that the competition was too strong, the team was too young and inexperienced and so on. But you know what? If you keep trying with the resources you have, then in time, you’ll achieve what you wanted. With the very same marketing team, in 2016, we achieved the two digit sales target and there are so many reasons behind how and why we actually did that.

Put your ideas down on paper

Always remember to form all your sales plans on paper or target driven format. That way, you can stay focused and you know where you goals are so you can work towards it.

Be positive 

I can’t stress enough on this. You need to have nerves of steel to start your own business or set up your own company and there will be ups and downs. Brace yourself for the down and always look for reasons to be positive. In the field of business, the only way to survive is a positive mindset.

Take calculated challenges

Business – or should I say life itself – is all about confidence and belief that you can do it. So if you have an amazing idea and you don’t believe in yourself, then it will never come true. No matter how hard or challenging it may seem, push yourself to do the handwork and it will pay off eventually.

Motivate your team and believe in them

I couldn’t have done what I’ve done without my team. It’s true when they say your team is an extension of yourself and this is why you need to keep motivating and inspiring them. Be a part of the team and most importantly, believe in them so they will believe in themselves more. You won’t believe the miracles this can do!

Have the right kind of people with you

There will always be people who will discourage you and however hard we try to ignore them, it can actually affect how we work. The question will keep looming over your head – ‘Can I actually do it’? ‘Did I make the right choice?’ ‘Will I be able to carry on?’

So be around people who have the right mindset, people who are positive and encouraging. And when they keep telling you ‘You can do it!’ you’ll believe that you actually can too.

Reward your team

You can’t deny the fact that your team are working for you so remember to always reward them for their productivity. After all, they deserve it for their hard work, don’t they?

Have your ideas predicted perfectly

Whether it’s your financials or final product, make sure you have a thorough ideas about how it’s going to be. This will set you up against any challenges, should it arise, and more importantly, you will have a clear picture of what to expect so you can expend the energy required for it.

Counter arguments with actions

Let your actions speak louder than your words. If people doubt your abilities, then take up the challenge in a positive way and make sure that your actions win the arguments. Let your work do the talking.

Effectively plan your projects

Planning is the key. Take the time to do the required research, spend some time on looking up for new ideas and plan your project thoroughly. You can never get into a project with only half a plan. So don’t overlook even the tiny details. Plan your projects in details and this will save time, effort and money.

Make your customers happy

Most of you clients are through referrals and we have achieved this by making our existing clients happy. Go the extra mile to wow your clients and, trust me, it will do your business a world of good.

Don’t underestimate your scope

When we were building websites for our clients, our competitors limited their prices to pages but we didn’t do so. We under promised our clients and over delivered, making our customers more than just satisfied. And by doing so, we managed to gain many more clients as well. Our 65% of total business comes from referrals.

I’ve had my fair share of challenges before, while and even after starting Epitom but I refuse to give up. Now, two years down the line, I’m proud to have achieved this much and to have people come up to with encouragement. Stepping into the frontier of establishing your own business is a tough ask and I’ve met people who have the talent but zero confidence in themselves. You can either sit down, doing nothing and wondering about all the things you could have actually down or you could get up, motivate yourself and then do the things you’ve wanted to do. Trust in yourself and your abilities and if you think you’ve got what it takes to build your own business, then by all means do so. But don’t ever forget where you started from and keep learning -you can never get enough of it.

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8 tip to master in order to create impact as an entrepreneur

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Succeeding as an entrepreneur in today’s competitive business world takes a lot of hard work, patience and a clear mindset. No business can achieve overnight success and the only way in which you can create impact as an entrepreneur is by having the passion to truly succeed. The internet is full of tips for entrepreneurs but for the most part, these articles talk about the same basic characteristics and tips to get started.

In this article however, we will go beyond the ordinary and we’ll be dealing with tactical and proven ways in which you can truly create impact and leave behind a legacy through your inspiring leadership.

Realize your purpose- Why you are doing what you are doing.

The best businessmen have always said that the only way to predict the future is by creating it. A lot of people in their mid thirties often have these thoughts as to what they want to do with their life. Having this sort of lack in clarity of vision can go on to waste plenty of years from your life. Every successful person who created some sort of impact in the world had a strong reason and purpose.

If you don’t understand what your purpose is, it’s time to start working on yourself right now. Ask yourself questions such as:

  • What are the things that truly matter to you- Is it to help alleviate poverty, to provide better educational access or improve yourself and the community?
  • What do you think your life’s calling is? What do you think you should be doing?
  • Is there anything that gets your excited and why?
  • What are the things you enjoy doing in your free time?
  • What would you do differently in your life?
  • What’s the legacy you wish to leave behind?

These questions might seem pretty basic but once you actually ponder over it, you’ll start understanding what your purpose is so you can work towards it.

No matter what it is that you do, love it

The only thing that truly keeps a business moving towards success is passion. An entrepreneur cannot afford to be half-hearted in their efforts. Even if it means failing the first couple of times, that passion for what you do will keep driving you until you finally see the results of what you strived for. Take Abraham Lincoln, for example. He failed in most of his efforts until much later in his life but did he give up?

Nurture your main strengths 

Everyone is gifted with some special talent. Know what your key strengths and talents are so you can actually use it. Sometimes, we only come to realize our strengths when we go out of our comfort zones so don’t be afraid to take new chances. The outcome of your decisions will reveal your strengths and once you know what it is, don’t be afraid to use it. And particularly in business, it’s really important for you to work to your strengths.

Re-examine your purpose and passion

There may be times where you feel out of your zone- and that’s perfectly normal. Our own plans and the reality can contradict each other so re-visiting your purpose in one way in which you can stay on track. How often you do this will depend largely on your personality. For some, this could be by connecting with people of the same industry, for others it could attending a seminar and for others, it can be by hiring an executive coach. However, I have come to realize that the best way to re-examine your purpose and passion is by taking some time out for personal introspection. Write down your thoughts, or rather ideas on a journal and rewrite the answers to your questions. Take at least a couple of days, the weekends for example, to unplug from technology and do some personal philosophy. Trust me, it works.

Never work alone

There’s an amazing proverb that says “If you want to go fast, go alone. If you want to go far, go together.” This is the kind of mindset entrepreneurs should have where they see the world full of opportunities. So in order to actually go a long way in your goals, you can’t afford to work alone. Rather, collaborate with a team and their ideas will help shape you as a better leader and it will also allow you to build an empire that’s more substantial with a legacy.

Be a part of your team

This seems pretty elementary but unfortunately, once some entrepreneurs begin to establish their business, they start seeing themselves as above the team. This kind of an attitude will not endure because if you want to create impact as an entrepreneur, you should be very much part of the team. Great leaders are those who look out for their team before looking out for themselves. Always let your team know that you will support them no matter what so it’ll empower and inspire them to build a business legacy together. And don’t forget to always talk to your team. Keep asking them about the challenges they are facing and this will increase your confidence and credibility as a business leader.

Look for opportunities everywhere and in everything

Each time you think to yourself “I already know this” or “This isn’t something for me”, turn it around and question yourself as to how you can make it work for you. Doing this will immediately put you into a learning mindset which in turn will allow you to see opportunities in everything. Start taking this kind of an approach in your life as an entrepreneur and it will fundamentally change the way in which you approach your business life.

Live a life of service

To actually create an impact as an entrepreneur, your job doesn’t finish with your business. Go beyond you call of duty and see what you can do to help the society as well. Look at Bill Gates- even after such a massive success in his business, he was very passionate about eradicating pandemic diseases. All true leaders align their passion with a way in which they could change the world.

This is difficult- I agree- and it take a great deal of courage to have a vision to work for the community but it’ll be worth it when you leave behind a legacy that will help grow the future generation in some way. Be someone who will well and truly create an impact by building a legacy through which humanity can flourish.