Epitom Consulting, which has rapidly established themselves as a leader in conducting diverse Workshops and Training sessions, providing invaluable lessons to the corporate sector, has yet again offered a valuable lesson to decision makers, in providing an insight into the validity of Loyalty Marketing and how best to retain your customer base, in a 3 hour session scheduled to be held on the 17th of November at 5.30 pm at the Galle Face Hotel.
At an age, where Marketers are resorting to every strategy possible, to “retain” the customer by offering incentives and trying to outbid their competitors, yet without a thought to improving their products or services, they fail to realise that their strategies are short lived.
What is loyalty in marketing parlance? “This presentation strives to illustrate the traditional concepts of “Loyalty Marketing” and why these strategies alone prove inadequate to retain the customer in the long term,” said Ragulan, Founder / Director of Epitom Consulting. “It focuses on a more personalised approach showing how to retain the customer by establishing a relationship, rather than simply achieve a sale,” he further added.
Epitom has added yet another veteran in the industry to his already impressive panel of “Trainers”, and proudly introduces Mr. Ajit F. Perera, who counts over 45 years of experience and is a Snr. Marketer and CEO. He has acquired a wealth of knowledge and “Hands On” technical experience in respect of a vast & diverse range of products ranging from Telecommunications Equipment to Industrial and Electronic Equipment, Electrical Equipment, Computers, Air Conditioning & Refrigeration Equipment, Hardware, Consumer Products inclusive of domestic appliances, Office Equipment, & Engineering Tools, LPG equipment etc. enabling him to effectively market his product range. As a result, he is able to relate to, and guide participants in a wide area of disciplines.
This thought provoking session is aimed at helping participants differentiate between short term loyalty strategies currently adopted by many organisations, and formulate new strategies mixing the old with the new, which will help retain the customer in the long term.
An interactive session, it will encourage the participants to contribute their input of how they interpret the topic which would then be discussed on each area where Ajit will elaborate his thinking on the issues raised. This will enable the participants to directly relate to the issues, and analyse the validity of the new solutions presented.
For more details please visit http://www.workshop.epitom.org.
Ragulan Tharmakulasingam 