Holiday in Sri Lanka

Sometimes when on holiday you desire for culture, history, nature and a profusion of places to go sightseeing without investing so much money. Sometimes you just wanted to lie down and enjoy the sounds and smells of the nature without the disturbance of civilization noises. Sometimes you wanted to enjoy food which is nourishes with spices of eastern culture and garnish in western style.  Other times you just wish for a stunning beach and plenty of fine dining along with peaceful and safety dives. If this is what your heart desires then welcome to Sri Lanka, Pearl of the Indian Ocean as it is more commonly called by the keepers of the sea.

Sri Lanka is the most natural sightseeing friendly island in the Indian Ocean and the popularity and number of tourists coming to the island keep on and still continues to grow and grow. One of the reasons for Sri Lanka to be most attractive tourist destination in Indian region is because it boasts the finest beaches in the world which enable tourist to do diving, swimming and coral sightseeing. Crystal clear waters which come and conquer the sands of srilankan shores will make our feet feel like silk cloth between the toes.

Not only is the ocean there is also another secret behind the success story of srilankan tourism. The secret is none other than the heritage historical places of Sri Lanka which illustrates the nation’s history and the importance of such an island in the middle of Indian Ocean. Anuradhapura, Polannaruwa and Kandy are growing as most popular tourist spot which resides in Sri Lanka. The historical importance of these places keeps on attracting tourist who is more interested in learning the culture of Sri Lanka.

Other than the beaches and historical importance, Sri Lanka is also an island which defines convention. According to island bio-geographic theory, small islands don’t have large mammals. Regrettably for theory Sri Lanka is an exemption, as the largest terrestrial mammal in Asia, the Asian Elephant, is found on the island. Sri Lanka is beyond hesitation that the best place in Asia to see the Asian Elephant. Uda Walawe National Park, to the south of the central mountain massif, and the tourists are assured to see elephants. During September and October an annual concentration of elephants, called ‘The Gathering’, takes place on the receding shores of the Minneriya Lake in Minneriya National Park.  ‘The Gathering’ is surely one of the greatest wildlife spectacles on the planet.

The tourism merchandise in Sri Lanka is growing and so too does the infrastructure of Sri Lankan transportation and accommodation facilities. There are mountains to tramp and hills to trek. These hiking spots are improved so that the tourists can enjoy the trekking of mountain with the worry about the safety of the lives. Sri Lanka is not only about the beach and what lies beneath the brilliant blue waters. It’s the culture which prevails in Sri Lanka which makes it special. Ever smiling, generous and always obliging people of Sri Lanka make the tourist feels they are welcomed to this wonderful island- A promise like no other.

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Promoting Sri Lanka Online

srilanka

When I attended my CIM graduation last week the CIM Sri Lankan Region Chairman mentioned in his keynote address that it’s the responsibility of marketers to promote Sri Lanka abroad.So as an e-marketer I think I can give some ideas here to promote Sri Lanka as a small miracle abroad.

Initially I would like to mention that your fullest support should be extended to SLTDA (Sri Lanka Tourism Development Authority ). They have requested volunteers to help them. You can be a student or can be a professional with spare time in hand. Please visit SLTDA web site if you want more information. Those who have an interest please send a mail to the email id which has been mentioned in the site.

So what are the other techniques people can use? You might be a student, or an undergraduate or a working professional. I would prefer you to allocate at least one hour per day in order to do the following tactics. I’m sure you must be browsing the Internet every day and it is not a big issue to allocate your one hour for the betterment of your country.

As a Sri Lankan you might have visited many places every month and it could be a business travel, a family trip, an educational trip or competition. When you are staying in a hotel with good surrounding do not forget to take photos and videos. Upload the photos and videos and then write a review about your stay. Try to spread it all over online. When writing the review, remember to mention the country at the very beginning. The most famous sites used by foreign tourists are –

1 – Tripadvisortripadvisor

This site has millions of reviewers and it is a source of information tourist look when they decide a trip. Make sure when writing a review mention about the country, the location, nature and people then about the place you stayed.

2 – HolidayWathc Dog

holiday watch dog

Most popular among UK Travelers.

3 – Virtual Tourists

virtualtourist logo

The above is another popular site among world travelers and most popular among US travelers. This is not only a review site but also can share your opinion with others. There are chances people look for travel advice, and they request preferred destinations to travel. Just register an account, update the reviews, upload photos and show them you are a real traveler. Tell them how beautiful is Sri Lanka and request them to view your photos and send sources to check about Sri Lankan tourism.

Following are also similar sites which you can consider on

4 – Travbuddy

5 – Lonelyplanet

6 – e-Travel Reviews

7 – Real Travel


Video Marketing – When ever you visit any part of Sri Lanka do not forget to catch your moments in videos. Try to spread the videos all over internet. Remember to upload the videos with an attractive description too. Here sometimes you can target at

You also can do the same in the review sites as well.

Blog Marketing – Start a blog and write about Sri Lankan places, beauty and Tourism. Always write your real experience. Add the embedded code of the videos and add photos too. Keep updating your blog every day or even post once in a week. For related keyword searches your blog post will come up. Make sure your blog posts are fair enough to attract the visitors. If they are planning a holiday they should be able to get convinced. ( wordpress blogs are always better)

Try to promote your blog in the blog directories and make sure your blog has high visibility in the search engines.

Forum Marketing – Take part in online travel forums. Try to answer travelers questions and then convince them about the country. If can send them your blogs and the other video channels which you have created it would give you good results

Twitter – Register an account with www.twitter.com, and try to follow people in abroad. Follow them, tweet country stories, if any updates try to tweet that as well. Send them personal message, search for people who are planning a trip or holiday, send them direct messages stating about the country. It is the better way to reach the target audience.

Facebook – Try to be friendly with people in other countries, once you get a set of good audience start communicating with them. Market the country through social media and create pages and group and update it regularly. Join in other travel social networks and make friends, be the country promoter

The other sites are

1 – WAYN

2 – Zoomandgo

3 – Trip Connect

4 – iExplore

5 – Bootnsall

Last – Now you might be having most of the pages created online and also your video channel but you have to increase their search engine visibility. Bookmarking is the best way to do it. So once everything is done go to www.socialmarker.com, get register with each social bookmarking sites and then start book marking the pages. Try to do this every time when you update a page, answer something, upload a video, tweet something etc.

I will update this post with some more tactics soon.