Top business trends that will drive success in 2016


Business is arguably the most competitive field out there and one thing that is absolutely certain as we step into 2016 is that the business arena is only going to get more aggressive. New technologies, critical developments and innovative solutions have shaped an era of dominating business. In the year 2015, we already saw huge transformations and ground-breaking business trends and as we enter into the New Year, bright new business prospects lurk on the horizon. We are truly excited for what this year has to offer in terms of business, and here’s a look at the top emerging trends that will shape the business world in 2016.

Sound will take over as the new marketing word

Statistics in the audio industry have been mind-blowing; the headphone industry has surpassed a mammoth $8 million mark and this shift will continue to escalate with the evolving business trends. Businesses are striving to offer a better sound experience that is more streamlined and accessible and radios, in particular, will experience a truly renaissance era that will possibly emerge as the focus of any marketing strategy. It is estimated that around 46 million Americans listens to podcasts every month and marketers are trying to leverage this feature into their marketing campaigns. Audio text messages are already so popular, but it is expected to become a greater hit in 2016. New technologies and audio apps are already amplifying this business marketing trend and it’s highly possible that there may be prospects for binge radio looming in the horizon. All in all, ears will obviously go on to become a very key canvas for monetization and expression in the business field.

Emojis will become the new marketing language

Already an exceptionally powerful form of language, emojis have taken over the virtual world over the last few years and the stage is set for emojis to develop into an entirely new and successful marketing language. In 2015, we saw how popular customized emojis were becoming and it really helps a lot in relating your expression. For example, Facebook expanded from just a ‘thumbs-up’ sign to like a post to emjois that express just about anything, from shock and surprise to humour and amazement. This year, we will undoubtedly see more business brands embrace the concept of emojis to their brand experience. On this note, it can be speculated that ads, memes, GIFs, books and other sources of communication will be conveyed powerfully in emoji language. If you still remain skeptical of this business trend, this fact will put your doubts to rest: Moby Dick was recently translated into a complete emoji text and heralded itself as an emerging and exciting new trend.


Freelance economy will be boosted

Relationships between companies and talent have become effortlessly fluid and there’s no denying the fact that nearly half of the workforce is expected to be freelance by the year 2020. Freelance employment has already become an evident and obvious sign of the Uber economy and as more sharing business economy businesses enter the arena, more opportunities to go freelance would show up. So, now is the time for businesses to learn how to benefit from this freelance talent pool more efficiently and showing your team how to inspire and organize freelance agents will certainly drive your business to success in 2016.

Massive growth in small businesses and emerging markets

Every business was once a small business, but thanks to the rapid growth in business trends and developments, small businesses rise up to the challenges incredibly fast and builds up their own reputation in a very small space of time. Although we generally tend to marginalize the potential of small businesses, it is by no means to be underestimated. These very small businesses run by young and aspiring entrepreneurs, account for nearly 50% of private sector jobs. Stereotypes aside, small businesses are the true wealth creators and business engines of our economy. It’s time we give small business ventures the credit they deserve and 2016 will certainly see new and improvised business techniques that will help small businesses to reap massive benefits.

Video marketing will go even more viral

All of us spend at least one hour a day watching videos and the most watched videos are generally about half a minute or so. And on the internet, 30 seconds is more than enough to advertise your marketing message. Each time we scroll through our social media pages, we are bound to notice at least 5 videos and needless to say, we would end up watching at least 2 of it. Video marketing is a hot trend, and 2016 will see new video marketing trends.

Videos are visually engaging and help immensely in humanizing a faceless business, which in turn builds trust and loyalty. This is a key feature of business success and we can expect to see a video marketing explosion this year. If your business isn’t already producing videos, the time is now!

Businesses will start introducing fun and games to engage customers

According to a study, the average human attention span in eight seconds and according to that same study, mobile devices and smartphones contribute heavily to this phenomenon.

Due to this reason, companies should start thinking and working extremely hard in order to introduce campaigns and advertising modes to attract the attention of clients. One way of achieving this is through gamification. Whether in the form of traditional or electronic games and mobile phone apps, the whole idea of this concept is to make your business fun and engaging. Make your business fun- it really works as the magic wand in retaining and attracting new customers.

Final thoughts

We have passed so many years that have seen revolutionary business trends and as we move into the future, we can expect to see numerous exciting trends that can really set the benchmark in promoting your business. Every company needs to be aware that the business field is extremely competitive and you should never get lagged back in implementing the latest trends to excel in your business. So start embracing these new trends, implement it in your business strategies and watch as your business flourishes!