As per Olery research 81% of travelers check online hotel reviews before making a travel decision. What is your contribution online to grab their attention?
A common factor that is noticeable among Sri Lankan hotels, especially among the small and medium scale hotels is that a little or no attention is given to their online presence and reviews about their hotels in the internet. It is always important for hotels to control their online presence and they should pay attention to what guests are saying about their brands. However, most of the Sri Lankan hotels forget the importance of online reviews. For instance there are mixes of negative and positive comments about heaps of Sri Lankan hotels that are not officially attended to by the respective hotels. One factor for them to neglect these reviews, especially the negative ones is that they think they are getting enough bookings through their travel agents and are quite satisfied with their current occupancy rate with the least amount of effort that they put into marketing the hotels. Though the bookings are received through the travel agencies, the decision makers are the travelers and tourists who have started to depend on online reviews about hotels and places.