Its interesting to see that Google always changes the way it operates. Time to time search engine results vary and recently I observed another change (possibly I might be late). I’m also not sure how to name it, but seems like “Personalized SEO”. I would say this would bring more and more benefits to the firm if handled and used carefully.
My blog is always ranked high in Google Search Engine for important keywords, drives me several visitors per day. Whenever I update my blog the post quickly get scrolled and showed in the top position in the Google ranking. For some keywords I wondered how it got ranked up. Later I identified Google has linked the Gmail and SEO together. If the person in your Gmail contact searches for a keyword which is relating to your post / site then the respective post / site comes up in the ranking. Lets try an example and see.
Step one – I logged in to my Gmail from other account, which has already my main Gmail contacts saved.
Step Two – I had written a post about invest in Sri Lanka in this blog, and searched for the keyword “Invest in Sri Lanka”, where my blog appeared in the first page as 8th and 10th result. Please see the screen shot:
Then I logged out from Gmail and again searched for the relevant keyword, where I couldn’t see the same results. So I’m not sure about my guess on these, however I can see that Google tempting people to use Gmail more and giving more personalized search results.
When I see this I got an idea, it’s good for Sri Lankan firms in the following ways:
1- Use Gmail for communication with customers (Specially travel firms)
2- When they reply it will be saved as contact
3- At the same time they should share their online presence such as website, blogs etc etc. Both should be killer content.
4- Now when they search for relevant keywords since the firms are in the contact list with shared content the relevant content will appear in the first page, which might surprise them and create credibility.
(But using Gmail for customer contact may not represent professionalism since people may worry about the trust).
These are just my observation and the ideas are totally with predictions. If I’m wrong please correct me. 🙂