Youth Interest in 3D Video and HDTV High- Marketingprofs

Younger US consumers (age 18-34) are more interested in viewing 3D video content on a TV or PC screen and are more likely to make an HDTV purchase over the next three months than other age groups, according to research from Ipsos Media.

Interest in viewing 3D video content on a TV is particularly strong among young consumers: 58% of consumers age 18-24 say they are extremely or very interested in viewing 3D content on their TV, and 49% of consumers age 25-34 say the same—that’s a weighted average of 52% among consumers age 18-34.

Read the full article here

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