3 responses to “Audi – new shine to the four interlocked rings

  1. The new rings are fine, I guess. I can’t decide if it’s actually an improvement, but they have a bit more contrast, at least.

    The wordmark, however, is absolutely awful. Granted, the old one was so terrible that almost *anything* would have been an improvement, but the new one looks like someone pulled a ‘bing’* and simply mutilated an existing typeface — in this case, a squashed and stretched Verdana or Tahoma. The size and placement of the text looks positively amateur as well.

  2. The newer font lacks the “audi” font. It is not a bad logo but the previous font looks more original, this font looks more common or generic. 3 out of 5 stars.

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