Be a Brand

Your brand is how people think of you. Tom Peters says that “a brand is a trust mark, it’s shorthand, it’s a sorting device.” Think of the well known brands – Coca Cola, Pepsi, Dell, Mac, or iPod. All of them are shorthand for a product. People can be brands, too. Here are several things you can do to ensure your brand is one of high integrity:

  • Be direct. Ralph Waldo Emerson said, “Nothing so astonishes men as common sense and plain dealing.” Astonish people with your straightforward communication style.

  • Admit your mistakes. We all make mistakes. When you own up to yours, you’ll gain a reputation as a straight-shooter – someone who is as honest with himself or herself as he or she is with others.

  • Deliver. Become trusted by doing what you say you’ll do.

  • Keep confidences.. Earn trust by being trustworthy. Avoid gossip. Respect privacy if someone entrusts you with personal information.

  • Give credit. Do your job and give credit to others for doing theirs.

  • Choose associates carefully. Join only those organizations and associate only with those people whose values are in line with your own. If you aren’t comfortable with your surroundings, you’ll have a hard time making a positive personal impact.

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