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How can you define marketing in an organization? I would simply define it as a vehicle… Marketing takes the organization from where it is [...]
April 15, 2012
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Every cloud has a silver lining and the current economic down turn- which started in the West but is having an inevitable worldwide impact- is no [...]
March 7, 2009
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Word of mouth is an ever and ever powerful tool for the companies. Research from Nielsen carried out in 2007 showed that WOM is the most powerful [...]
March 4, 2009
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Today we operate in challenging world. The modern marketer’s big challenge is the rapidly changing customer needs and wants. As a marketer I [...]
February 28, 2009
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There are articles and other stuffs on how you can attract or win customers. But a recent articles I went through stated some interesting points [...]
February 12, 2009
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I have done so many promotions on YouTube but still i didn’t see a good result. I found it difficult to identify what actually went wrong. [...]
December 18, 2008
