My graduate Research
Research Start date – 01/01/2008
Research completion date – 31/10/2008
Grade – A+
Research Topic - The Factors Influencing to online Purchase in Sri Lanka: A Consumer Perspective Study in the B2C e-Commerce Product Selling Category.
Table of Contents
Chapter one
- Background of the study
- Scope of the study
- Research Issue
- Research Objectives
- Research Questions
- Significance of the research
- Research Strategy
- Limitation of the study
- Chapter Framework
Chapter Two – Review of Literature
- Introduction
- e-Commerce
- B2B e-Commerce
- B2G e-Commerce
- B2C e-Commerce
- Factors influencing online purchase
- Consumer behavior in online shopping context
- Trust influce
- Attitude towards online pruchase
Chapter Three -Methodology
- Introduction
- Conceptual framework
- Definition of key terms
- Trust
- Attitude
- Behavior
- Research Methodology
- Data Collection Tecnique
- Measures and method of analysis
Chapter Four -Data presentation and analysis
- Introduction
- Data summarization
- sample profile
- Analysis of trust factors
- Analysis of privacy
- Analysis of attitude factors
- Analysis of behavioural factors
- Testing Hypothesis
- Mesurement and analysis of factors influencing online purchase in Sri Lanka
Chapter Five – Findings, recommendations and conclusions
- Introduction
- Summary of key findings, recommendations
- Conclusions
- Future research direction
Request a copy of my research – ragulan at ragulan.com or ragulfun at gmail.com
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