Audi – new shine to the four interlocked rings
Audi disclosed an updated logo that gave a new shine to the four interlocked rings. The new four interlocked rings look more sophisticated and subtle. But i think it won’t give a high impact on the brand map.But i’m not happy with the change in the letter work. I doubt whether this logo will get positioned well in the Audi brand lovers mind set. Lets have a look at it below.
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Audi logo, Audi logo and comments, audi logo change, audi new logo, Audi.com
The added sheen has a good effect, but I prefer the old ‘Audi’ text.
The new rings are fine, I guess. I can’t decide if it’s actually an improvement, but they have a bit more contrast, at least.
The wordmark, however, is absolutely awful. Granted, the old one was so terrible that almost *anything* would have been an improvement, but the new one looks like someone pulled a ‘bing’* and simply mutilated an existing typeface — in this case, a squashed and stretched Verdana or Tahoma. The size and placement of the text looks positively amateur as well.
The newer font lacks the “audi” font. It is not a bad logo but the previous font looks more original, this font looks more common or generic. 3 out of 5 stars.