Marketing Notes

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Marketing Glossary (Reference -CIM) – Download

Introduction to Marketing (Reference -P.Kotler) – Download

Company Orientation towards the Market Place (Reference -P.Kotler, CIM) – Download

SWOT Analysis ( Reference -P.Kotler (Marketing Management, Principles of Marketing and CIM) – Download

Analysing Consumer Market – Individual Buyer Behavior and Buyer decision Process ( Reference -P.Kotler (Marketing Management, Principles of Marketing and CIM) - Download

Analysing Business Markets – Organiational Buying Behavior ( Reference -P.Kotler (Marketing Management, Principles of Marketing and CIM) – Download

Segmentation ( Reference -P.Kotler (Marketing Management, Principles of Marketing and CIM) – Download
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